Day 1: Niche Chunna

Aaj ka goal

Aaj aap ek niche (kaun se type ka business) aur ek ilaka (aapka sheher ya mohalla) pakka karoge. Saath mein ek line likhoge ki ye niche kyun. Time: 2 ghante. Output: ek scoring table, ek chuni hui niche, aur Day 2 ke liye ek Google Maps search ka naam.

Samjho

Niche yaani ek khaas type ka business jiske liye aap baar baar kaam karoge. "Main sabke liye website banata hoon" kehne se kisi ko kuch yaad nahi rehta. "Main mithai ki dukaanon ke liye WhatsApp-order wali website banata hoon" sunkar owner turant samajh jaata hai ki aap kya karte ho.

Niche chunne ke teen fayde hain. Pehla, ek hi type ke liye aap ek template banate ho aur har naya project tez hota hai (ise Day 7 mein dekhenge). Doosra, aapko us business ki bhasha, sawal aur objections yaad ho jaate hain. Teesra, ek niche mein ek client ka kaam doosre ko dikhaya ja sakta hai.

Niche chunte waqt in 6 cheezon par dhyan do:

1. Aapki pehchan (access): Kya aap us type ke kisi owner ko jaante ho? Ya kam se kam us dukaan mein kabhi gaye ho? Jis business ko aap samajhte ho, uski copy aur demo aasan hote hain.
2. Kitne businesses hain: Aapke sheher mein us type ke kitne business hain? Zyada hon to prospects zyada.
3. Website ki kami: Unmein se kitno ke paas website nahi ya kharab hai? Ye Google Maps se dikh jaata hai.
4. Paisa dene ki kshamata: Ek chhota tuition teacher aur ek dental clinic ki kharch karne ki taakat alag hoti hai. Ye aapko apne sheher mein andaza lagana hai.
5. WhatsApp se fit: Kya is business ka grahak WhatsApp par order, booking ya enquiry karta hai? Agar haan, to aapka WhatsApp-first button seedha kaam aata hai.
6. Season: Kya is business ka koi tay mausam hai (Diwali, shaadi, admission)? Mausam se 60 din pehle approach karna aasan hota hai, kyunki owner ko us waqt zaroorat hoti hai.

Niche chunne mein ek aur cheez kaam aati hai: festival aur season calendar. Mithai ka busy season Diwali aur Raksha Bandhan hai. Coaching ka admission season hota hai. Parlour aur photographer ka shaadi ka mausam. Aaj ki date (Oct 2026) ke hisaab se dekho: agle 60-90 din mein kaun si niche ka mausam aa raha hai? Wahi niche abhi pitch ke liye sabse achhi hai, kyunki owner ko abhi zaroorat mehsoos hoti hai.

Aur ek tarika: Google Maps gap finder. Isme aap Google Maps mein "[NICHE] in [AREA]" search karte ho aur dekhte ho ki kin businesses ke reviews achhe hain par website nahi hai ya listing adhuri hai. Aaj ke liye bas ye jaan lo ki ye tarika hai aur isse niche ki "kami" dikhti hai. Poora process Day 2 mein hoga.

Step-by-step

1. 10 niches ki list dekho (neeche table mein). Apne sheher ke hisaab se 6 criteria par 1 se 5 tak score do (1 = bahut kam, 5 = bahut achha).
2. Google Maps kholo (phone ya laptop). Har niche ke liye "[NICHE] [AAPKA AREA]" search karo. Kitne results aaye, kitno ke paas "Website" button hai? Ye ginti kaagaz par likho. Isse criteria 2 aur 3 ke score sahi aayenge.
3. Score jodo. Total 30 mein se kitna aaya? Top 3 niches chuno.
4. Top 3 mein se ek chuno. Dil ki sunna bhi theek hai, par sirf tab jab total score bhi achha ho.
5. Ek ilaka chuno. Poora sheher bahut bada ho sakta hai. Ek market, ek colony ya ek 3-5 km ka area chuno.
6. Ek line likho: "Main [AREA] ke [NICHE] ke liye [KAAM] banata hoon, taaki [FAYDA]."
7. AI se check karao (neeche ka prompt) aur uski baat khud sochkar maano ya chhodo.

Prompt / Template

Niche scoring table ka khaali format (Google Sheet mein copy karo):

AI prompt (ChatGPT, Claude ya Gemini mein):

Main [SHEHER], [STATE] mein rehta/rehti hoon. Main local businesses ke liye AI se website banane ka kaam shuru kar raha/rahi hoon.
Mere paas ye 10 niches hain: mithai/bakery, restaurant/cafe, salon/parlour, dentist/clinic, coaching/tuition, furniture showroom, gym/yoga, wedding photographer/decorator, home service (AC/electrician/plumber), PG/hostel.
Meri jaankari: [AAP KIN BUSINESSES KO JAANTE HO, KYA KAAM KIYA HAI, KITNA TIME HAI]
Mera scoring table ye hai: [TABLE PASTE KARO]
Kaam:
1. Mere scores mein koi galat andaza ya choot dikhe to batao.
2. Agle 90 din mein [SHEHER] mein kaun se festival/season aayenge aur kis niche ko unse fayda hoga? Agar pakka nahi pata to likho "pakka nahi".
3. Top 3 niches ke liye har ek ka ek khatra (risk) batao.
4. Koi income ya number mat batao.
Jawab simple Hindi mein, chhote vaakyon mein.

Example

Udaharan (example): Kanpur jaise sheher mein ek student ne scoring ki. Ye scores sirf samajhne ke liye hain; aapke sheher aur jaankari ke hisaab se alag aayenge.

Is udaharan mein top 3: mithai, salon, coaching. Student ne mithai chuni kyunki wo aksar Sharma Sweets jaisi dukaanon mein jaata hai, aur Diwali ka mausam paas hai.

Aaj ka final note (udaharan): "Main Kanpur ke Swaroop Nagar ilaake ki mithai aur bakery ki dukaanon ke liye WhatsApp-order wali website banata hoon, taaki grahak ko menu bar bar na maangna pade."

Ye bhi dekho ki baaki niches kyun peeche rahin. Dentist mein paisa achha hai par claims ki zimmedari aur access kam. Home service mein WhatsApp achha hai par grahak aksar sasta dhundhta hai. Ye "sahi ya galat" nahi, aapki sthiti ka sawal hai.

Aaj ka kaam

• ☐ Scoring table ki Google Sheet banayi
• ☐ Har niche ke liye Maps par kam se kam ek search ki aur ginti likhi
• ☐ Top 3 niches chuni
• ☐ Ek niche aur ek ilaka final kiya
• ☐ Ek line ka niche statement likha
• ☐ AI se check karwaya aur khud sochkar faisla liya
• ☐ Season calendar ka pehla version bana liya

Practice questions

1. (MCQ) Niche chunte waqt kaun sa criteria "season" se judta hai?
   a) Domain ka daam b) Diwali, shaadi ya admission jaisa tay mausam c) Logo ka rang d) Server ki speed
2. (MCQ) Google Maps gap finder mein "gap" kya hai?
   a) Do dukaanon ke beech ki doori b) Achhe reviews par adhuri listing ya website ki kami c) Free hosting ki limit d) Kam photos wali website
3. (Short answer) "Main sabke liye website banata hoon" ke bajaye ek behtar niche statement likho.
4. (Short answer) Clinic niche mein kaun si ek zimmedari zyada hoti hai?
5. (Practical) Apne sheher ki 3 niches ke liye Maps par ginti karo aur likho kitno ke paas website button hai.
6. (Practical) Agle 90 din mein aane wale 2 mausam likho aur unse kaun si niche judti hai.

Jawab sanket:

1. b.
2. b. Ye wo businesses hain jinke paas grahak hain par online dikhne mein kami hai.
3. Jaise: "Main [AREA] ke [NICHE] ke liye WhatsApp-order wali website banata hoon." Specific hona zaroori hai.
4. Claims ka dhyan: sirf wahi likhna jo doctor ne diya ho, koi 100% ya permanent wala wada nahi.
5. Aapki apni ginti hogi. Jawab ka format: "mithai: 10 mein se 3 ke paas website button."
6. Jaise: Diwali (mithai, gift box), admission season (coaching). Aapki date ke hisaab se badlega.

Galtiyan jo log karte hain

• Sirf "dil ki" niche chunna, scoring ke bina. Dil ki baat achhi hai, par score bhi dekho.
• Poora sheher ek saath chunna. Pehle ek chhota ilaka lo, taaki baar baar mil sako.
• AI ke bharose ginti karna. AI ko aapke sheher ki dukaanein pakka nahi pata. Ginti aap Maps se karo.
• Niche baar baar badalna. Agle 21 din ke liye ek niche pe tiko. Badalne ka faisla Day 21 ke review mein hoga.